Do I have ideas or do ideas have me? Are we being taken over by memes? And is it to our benefit, or not? A short film looking at the indomitable rise of “meme culture” that mashes up mid-20th century archival footage with an interview from evolutionary psychologist, Professor Michael Mills. Social media, news, factoids, adverts and information: these fill our heads and our days - but who is in control? This film will impregnate your mind with more ‘stuff’ as it seeks to find an answer.